For several years Paul Foulkes-Arellano has been Chairman of the Design and Packaging judges for the International Spirits Challenge. He has chaired the Design & Packaging judges for each of our challenges on past occasions, bringing together judges from client companies, from the design industry and from global packaging suppliers.
Paul has worked in branding innovation, specialising in beer, wines and spirits since 1989. Notably he ran drinks branding agency Wren & Rowe for 11 years, and is currently in charge of Client Programmes at Precipice Design.
Paul has travelled the world from South Korea to Peru on drinks innovation projects and is proud to be a Knight of the Port Wine Brotherhood.
In January 2019, Paul founded the Sustainable Design Alliance, an international alliance of sustainable design professionals working on global solutions for a healthier planet.
Accompanying Paul will be a range of experts including graphic designers, packaging experts and marketing professionals.