Category Chairmen

Jeff Evans
Chairman of the IBC

We are delighted to welcome back Jeff Evans as this year's Chairman. Jeff is an award-winning, internationally published beer writer and is seen as a leading authority on bottle-conditioned ales. He has written and edited eight editions of CAMRA's best-selling Good Beer Guide and eight editions of CAMRA's Good Bottled Beer Guide. His other books include So You Want to Be a Beer Expert? and CAMRA's Beer Knowledge.

Jeff writes regularly for numerous magazines and newspapers including Drinks Retailing News, and has been voted Beer Writer of the Year.

As Chairman, Jeff acts as a conduit to the other judges. He will oversee the judging days, set out the tasting guidelines and offer an expert insight into the beers that have entered. Jeff will, of course, also chair the Super Jury judging panel.

Accompanying Jeff will be a range of expert judges including former brewers, beer buyers, independent beer retailers, writers and broadcasters.

Paul Foulkes-Arellano
Design & Packaging Chairman

For several years Paul Foulkes-Arellano has been Chairman of the Design and Packaging judges for the International Spirits Challenge. He has chaired the Design & Packaging judges for each of our challenges on past occasions, bringing together judges from client companies, from the design industry and from global packaging suppliers.

Paul has worked in branding innovation, specialising in beer, wines and spirits since 1989. Notably he ran drinks branding agency Wren & Rowe for 11 years, and is currently in charge of Client Programmes at Precipice Design.

Paul has travelled the world from South Korea to Peru on drinks innovation projects and is proud to be a Knight of the Port Wine Brotherhood.

In January 2019, Paul founded the Sustainable Design Alliance, an international alliance of sustainable design professionals working on global solutions for a healthier planet.

Accompanying Paul will be a range of experts including graphic designers, packaging experts and marketing professionals.