The aim for the IBC is to reward and promote excellent beers from around the globe providing brewers with a platform to express their beers to trade and consumers.

With the ever growing interest in the beer category, we have set out over 80 different categories to reflect the diversity in brewing today as well as offering traditional beer categories. Over the years we are seeing more and more brewers enter their bottled, canned or mini kegs from round the world and today we receive entries from no fewer than 40 countries.

Being part of the IBC carries a number of significant benefits. It acknowledges the skill of the brewer and is an internationally recognised symbol of quality, frequently displayed on beer labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning beers they carry. Drinks lists promote IBC award-winners directly to the consumer and can influence their buying decision and as a result can increase your brands' profile, prestige and sales.

We have some of the shrewdest beer judges in the land - retailers, importers, publicans, brewers, writers and flavour analysists. The judging process is rigorous, unrivalled and our approach is much respected among our panel of judges.

Winning beers will be presented at the Brewers Awards when we announce the trophy and supreme champion beer, and also crown brewers and retailers who have performed the best across the board in the competition.

Open for entries 15th January 2021
Warehouse open 10th May 2021
Entry deadline 6th AUGUST 2021 EXTENDED DATE!
Bottle delivery deadline 13th August 2021
IBC Judging 30th September 2021

We ACKNOWLEDGE the skill of the brewer

Tasting Awards

The IBC Tasting Awards are established through a rigorous judging process - a highly controlled setting of blind tastings by panels of more than 70 respected and experienced industry experts ranging from retailers, importers, publicans brewers, writers and flavour analysts.

Samples  of cans, bottles and mini kegs are delivered to the judging area in flights of numbered tasting glasses to ensure the accuracy of the blind tasting. Each judge will assess products and are looking to reward a well-made, interesting beer that deserve to be consumed, variety which is determined by the entrant and verified by the table captains. Each product is blind tasted and awarded a Bronze, Silver or Gold for its aroma, appearance, taste and finish or in some cases, no medal is reached.

The IBC takes great care in ensuring that all products are blind tasted and is conducted impartially. The chairman will monitor each product ensuring that all samples are consistent and authentic. This precise judging process is the basis of the reputation the IBC has established for rewarding quality and celebrating excellence. The Trophy taste-off will be held on a separate day. This will be to decide which beers will be awarded trophies for Best Ale, Best Lager, Best Stout or Porter, Best Wheat Beer, Best Flavoured Beer and Best Speciality Beer, and from these winners, to choose the supreme champion beer.

Raise your brands' profile, prestige and credibility with retailers and consumers

Design & Packaging Awards

Design is a vital element for the success of any beer brand. Design has many functions such as a brand development and awareness, functionality and the communication of the brand to consumers. The IBC Design & Packaging Awards recognises the very best bottle/ can or mini keg design within the beer sector. They are supported by some of the world's leading design agencies.

Judges are looking to award for the a product or range that show originality, relevance to its market and origin, connection between the bottle or can shape and its liquid content and creativity of the shape, design and material of bottle or can label.

our 80 different categories reflect the diversity in brewing today

The IBC Chairman

''The last year has been a nightmare for the brewing industry – to put it mildly. The closure of pubs, bars and restaurants has led to financial hardship, business failures, job losses, personal distress and the abandonment of so many well-laid plans. We all live in hope that 2021 will see the retreat of the pandemic, the return to growth of brewing companies and happier times for all.

As always, the International Beer Challenge stands ready to assist. This year, the IBC celebrates its 25th anniversary. Over the last quarter-century it has helped to promote what have become some of the best-known brands and breweries in the industry. Hundreds of brewers have enjoyed success in the competition and taken full advantage of the prestige that winning a medal, or even better a trophy, delivers. The fact that their beers have been singled out by some of the best beer judges in the business – including expert brewers, the most knowledgeable beer writers and hugely influential beer retailers – gives them real confidence to get behind their products and sell them to the world.

In 2021, the boost that winning an IBC prize delivers could be crucial to the future success of breweries. As we hopefully emerge from the devastation of the Covid era, the recognition and publicity generated by the IBC can play a key role in driving businesses forward.

I'm looking forward to a positive new year in brewing and to celebrating many excellent winners in this year's competition. If you rate your beers, give us the chance to do the same. Together, we can tell the world how great they are.''