The IBC aims to reward and promote excellent beers from around the globe, providing the perfect platform for brewers to express their beers to both trade and consumers.
With ever-growing interest in the beer sector, we’ve set out over 80 different categories to reflect the diversity in brewing today, as well as offering more traditional beer categories. Over the years we have seen more and more brewers enter their bottled, canned, or mini kegs from around the world, and today we receive a variety of beers from no fewer than 40 countries.
Being a part of the IBC carries with it numerous significant benefits. Not only do we acknowledge the skill of the brewer, but the IBC medal is an internationally recognised symbol of quality, frequently displayed on beer labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award-winning beers they carry. Drinks lists promote IBC award-winners directly to the consumer, influencing buying decisions, and increasing a brands' profile, prestige, and sales.
We are fortunate to have some of the shrewdest beer judges in the land - retailers, importers, publicans, brewers, writers, and flavour analysists. The judging process is rigorous and unrivalled, an approach much respected amongst our esteemed judges.
Winning beers will be presented at the Brewers Awards, where we announce not only the trophy and supreme champion beer winners, but also crown brewers and retailers who have performed the best throughout the competition.
We ACKNOWLEDGE the skill of the brewer
The IBC Tasting Awards are established through a rigorous judging process - a highly controlled setting of blind tastings by panels of more than 70 respected and experienced industry experts ranging from retailers, importers, publicans brewers, writers and flavour analysts.
Samples of cans, bottles and mini kegs are delivered to the judging area in flights of numbered tasting glasses to ensure the accuracy of the blind tasting. Each judge will assess products and are looking to reward a well-made, interesting beer that deserve to be consumed, variety which is determined by the entrant and verified by the table captains. Each product is blind tasted and awarded a Bronze, Silver or Gold for its aroma, appearance, taste and finish or in some cases, no medal is reached.
The IBC takes great care in ensuring that all products are blind tasted and is conducted impartially. The chairman will monitor each product ensuring that all samples are consistent and authentic. This precise judging process is the basis of the reputation the IBC has established for rewarding quality and celebrating excellence. The Trophy taste-off will be held on a separate day. This will be to decide which beers will be awarded trophies for Best Ale, Best Lager, Best Stout or Porter, Best Wheat Beer, Best Flavoured Beer and Best Speciality Beer, and from these winners, to choose the supreme champion beer.
Raise your brands' profile, prestige and credibility with retailers and consumers
Design & Packaging Awards
Design is a vital element for the success of any beer brand. Design has many functions such as a brand development and awareness, functionality and the communication of the brand to consumers. The IBC Design & Packaging Awards recognises the very best bottle/ can or mini keg design within the beer sector. They are supported by some of the world's leading design agencies.
Judges are looking to award for the a product or range that show originality, relevance to its market and origin, connection between the bottle or can shape and its liquid content and creativity of the shape, design and material of bottle or can label.
our 80 different categories reflect the diversity in brewing today
The IBC Chairman
''It’s hard to believe that it’s been 20 years since I became Chair of the Judges for the International Beer Challenge. So much has changed in the world of beer in that time.
We’ve far, far more breweries now and so many new beers that it’s easy to get lost in the increasingly crowded market place. That’s why winning an award in the IBC is more valuable than ever. To be able to tell the world that your beers have been singled out for medals by our expert panel of judges is a sure way of raising the profile of both the beers and the brewery. When it’s harder to stand out than ever, an IBC accolade gives you a significant advantage''.
The IBC allows Athletic to participate in a competition with the best of the best on an international stage with some of the most talented judges worldwide and if we do well, our mission, our processes and hard teamwork are validated and celebrated in regions well beyond our borders - it is awesome to be honoured by people from around the world, not just in your immediate vicinity. It also helps us grow our brand and even category awareness in areas where we aim to strengthen our community and winning Supreme Champion in 2020 for our Freewave Hazy Non alcoholic IPA really catapulted the entire non-alcoholic space as people were permissioned, by the IBC and the judges, to celebrate a forgotten but incredibly important, complex and growing category.
I was proud to be part of the judging panel for The International Beer Challenge in 2020. A difficult year for everyone including those working within the industry yet the organisation of the competition was exemplary and it was great to judge with colleagues and peers and reward some excellent brewers for their wonderful beers in a year that has been as hard for them as for anyone. And we certainly were able to taste some outstanding beers!
It was a delight to judge this year. There were some excellent beers and a few of the strong wood aged bottles remained in good condition for over a week.
It was a pleasure and a privilege to take part.