Design is a vital element for the success of any beer brand. Design has many functions such as a brand development and awareness, functionality and the communication of the brand to consumers. The IBC Design Awards recognises the very best bottle or can design within the beer sector. They are supported by some of the world's leading design agencies.
Judges are looking to award for the a product or range that show originality, relevance to its market and origin, connection between the bottle or can shape and its liquid content and creativity of the shape, design and material of bottle or can label.