Become a sponsor for the International Beer Challenge

Sponsorship of the International Beer Challenge provides a unique opportunity for any organisation associated with the beer industry to achieve outstanding exposure to a captive audience of producers, industry experts and distributors. 

The International Beer Challenge (IBC) is the leading competition in the beer industry, with brewers producers participating from all corners of the globe.

Our aim is to recognise the diversity and innovation of this growing category, welcoming craft brewers and mainstream quality.  By sponsoring the IBC you will reach a global audience of brewers worldwide. 

As a sponsor you will demonstrate and highlight your organisations leadership and support within the beer industry. 

Association with the IBC carries a number of significant benefits. Apart from being an internationally recognised symbol of quality, the IBC can;

•          Raise your companies profile, prestige and credibility with your customers

•          Demonstrate your commitment to product quality, innovation and new product development

•          Increase product sales penetration

•          Gain market share

•          Exclusivity

If you would like to find out about sponsoring the International Beer Challenge please contact Samantha Halliday samantha.halliday@agilemedia.co.uk 

Drinks Retailing magazine is the only publication devoted to the off-trade drinks industry and it has been the key source of news for thousands of retail buyers since 1863. Drinks Retailing reaches individuals at every buying level from the supermarket heads and BWS teams to independent bottle shop owners and specialist chains reaching more UK buyers than any other publisher can offer– this presents a unique proposition to brewers looking to target the UK off-trade.

We provide an unrivalled blend of news, analysis, comment and publish essential in-depth features covering every aspects of beer, wine, spirits and cider.

The Beer category is booming! We are seeing expansion in beer retailing with new independent beer bottle shops opening and multiple retailers and supermarkets increasing shelf space for beer, and therefore it is essential we stay ahead of trends within this competitive category.

We offer ads in print and digital magazine, ads on our website and in our newsletter, sponsored content, branded e-shots, event sponsorship and promotions and more.

To discuss advertising opportunities in Drinks Retailing magazine or online please contact Commercial Director: Samantha Halliday

samantha.halliday@agilemedia.co.uk