Design Category Descriptions

A bottle design being entered to be judged individually on its own merits.

A bottle range can consist of a portfolio of products where the design and packaging have been deliberately co-ordinated to be sold as a range of products. Solo products cannot simply be entered together as a group.

A can design being entered to be judged individually on its own merits.

A can range can consist of a portfolio of products where the design and packaging have been deliberately co-ordinated to be sold as a range of products. Solo products cannot simply be entered together as a group.

Label design is an important part of product packaging and branding and this category will focus on the best graphic design of a beer bottle or can label.

Entries for this category are brand new products which have entered the market place in the last 12 months. This category does not include redesigns for existing products.